A Year in Review: Qwickhose 2025
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Time to read 3 min
As 2025 comes to a close, it marks a pivotal moment to reflect one that has clarified our direction and strengthened our ambition for growth. Over the past 12 months, the focus has been on building real momentum reviewing what has delivered results, testing new approaches, and developing a clearer roadmap for how the brand will accelerate into 2026.
London Design Awards - Silver Award Recipient
The year began on a high note with Qwickhose being recognised at the London Design Awards, receiving a Silver Award for our hose connector design. This accolade validated our design-led approach and reinforced that there is strong demand for a practical, user-friendly solution to traditional ‘inner-teeth’ style hose connectors, incorporating innovative features like the JawGrip that eliminates hose ‘pop-offs,’ works seamlessly with existing watering equipment, and enhances everyday reliability.
Packing and Fulfilment Improvements - February 2025
During the early part of 2025, the team implemented practical improvements to streamline operations at Qwickhose HQ, including the packing and shipping of customer orders. Originally managed within the office, fulfilment processes became increasingly constrained as order volumes and the product range grew. In February, packing was relocated to a dedicated fulfilment space, optimised for efficiency and organisation. While a straightforward change, it reflects a broader commitment to putting robust systems in place to support structured growth and smoother day-to-day operations.
Events and Industry Engagement
From February onwards, Qwickhose participated in a range of events aimed at both everyday gardeners and industry professionals. These opportunities allowed the team to demonstrate how Qwickhose products perform effectively in everyday use, engaging directly with gardeners and industry professionals to gain valuable insight into requirements, preferences, and expectations for watering equipment.
Events attended in 2025:
- Garden Press Event - February
- BBC Gardeners’ Spring Fair - May
- BBC Gardeners’ World Live - June
- GLEE - September
Influencer Collaboration July 2025
Alongside attending industry events, 2025 also provided Qwickhose with valuable insight into the potential of influencer collaboration for building brand awareness. A key moment came at BBC Gardeners’ World Live, where the team met Mark Marshall. While filming a vlog at the show, Mark stopped at the Qwickhose stand for a brief explanation and live demonstration of the product. He immediately connected with the simplicity of the idea and the problem it addressed, and on the spot asked Brady to film a quick demonstration to share with his audience of around 100,000 followers.
The resulting content was informal and unscripted, capturing genuine first impressions rather than a planned collaboration. This experience highlighted the importance of clear product presentation in live settings and demonstrated the potential impact of working with established gardening influencers. It has also helped shape how Qwickhose will approach influencer partnerships in 2026, with a focus on authentic engagement and meaningful brand exposure.
Brand Refresh - August 2025
The refreshed brand was introduced publicly for the first time at the GLEE Birmingham Show in September 2025, where Qwickhose exhibited within the GIMA Village. This provided a valuable opportunity to gather direct feedback from industry professionals ahead of a wider rollout.
Showcasing the updated branding helped clarify the product offering and strengthened Qwickhose’s positioning within the watering category. The event also sparked initial conversations with retailers and industry contacts, generating insights that are now being reviewed and incorporated into our broader planning for 2026.
Here’s a side-by-side view of our exhibition stand before and after the refresh, reflecting how the brand has evolved.
THANK YOU
As we reflect on 2025, we would like to take a moment to thank everyone who has supported Qwickhose throughout the year. From customers who have taken the time to share feedback, to visitors and industry professionals we have met at gardening events, these conversations have played an important role in shaping how the brand has developed.
We are also grateful to the creative and industry partners who have contributed their time, expertise, and insight across the year. Collaboration, honest discussion, and shared learning have been central to our progress, and having the right people around us has made a meaningful difference. With special thanks to:
• Gary Milton - Harvest Design
• Rik Barwick - The Rik Barwick Studio
• Anna Young - Digital Plant Pot
• Phil Wright & Claire Appleby - Wright Obara
• Joe Alexander - Pix & Mortar
Thank you to everyone who continues to support Qwickhose. Your input, encouragement, and engagement remain invaluable as we look ahead to 2026.
